Tammy Abraham at a Nike event in the Pro Direct LDN19 Store

Tammy Abraham at the Nike Smokey Barbers event in the Pro Direct LDN19 store

Smokey Barbers get to work

Smokey Barbers get to work...


Another launch, another event! Our Pro:Direct Academy players enjoyed another epic evening thanks to Pro:Direct and Nike. The dynamic Pro:Direct Sport London flagship store was transformed by design agency Hotel Creative into a Mercurial haven of oranges and blacks to recognise the debut Mercurial Superfly 360 colourways. The Nike Mercurial is all about feeling sharp, and Pro:Direct are complementing that trend by calling on the services of the renowned Smokey Barbers this weekend and through to next to ensure customers can replicate said sharpness from head-to-toe. They got to listen to a Q&A with Premier League striker Tammy Abraham. It made a change from the hard graft on the training pitch and our players were able to check out the new product that will help to give them the edge.

More about Smokey Barbers

View the Nike Mercurial collection at Pro:Direct

more about our Education Programmes for 16-18 year old players

Smokey Barbers event at the Pro Direct London store

The PDA London crew check out the new wheels.