Education Programme 16-18Register your interest
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ABOUT US

Based at the premium Pro Direct Play facilities at PlayFootball Shepherd’s Bush centre in West London, Pro Direct Academy London W12 is home to our squad of elite level players aged 16 and over who are selected by trial and trained to professional standards under the direction of UEFA A Licensed Head of Coaching Tom Hart. The squad regularly plays against professional club academy teams and members have been invited for trial by Championship clubs. Players receive individually tailored attention and care in their development, something that even many professional clubs just don't have the time to offer.

Why Choose Us

Cutting edge technology is utilised with personal apps, performance analysis and filmed match highlights supplied via Hudl sports analysis software used to monitor and improve performance. Bespoke fitness programmes devised by Pro Direct Academy Head of Strength and Conditioning, Chris Powell are designed to develop players for the demands of the modern game with a special focus on recovery. Pre-match meals are prepared with dietary programmes followed and weight targets set. As one of the finest independent academy programmes in the UK, you will also benefit from the use of an elite level gym and heated swimming pool via an exclusive partnership with the nearby Phoenix Academy.

Exit Routes

Professional Clubs

Semi-Professional Clubs

American Soccer Scholarships

Coaching Positions

Overseas Placements at PDA Centres

University Courses

Behind the scenes

Discover Pro Direct Academy

Sessions & Venues

Choose your skill level and join our next available training session.

Skill level
Region
Venue

Pro Direct Play Centre,
41 South Africa Rd,
White City,
London W12 7RW

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Monday
8.30am - 1pm 270 mins
Education
16+ years
2pm - 6pm 240 mins
Elite & Advanced Training
16+ years
Tuesday
8.30am - 1pm 270 mins
Education
16+ years
2pm - 6pm 240 mins
Elite & Advanced Training
16+ years
Wednesday
8.30am - 1pm 270 mins
Pre-match meal & team meeting
16+ years
2pm - 6pm 240 mins
Competitive Fixture
16+ years
Thursday
8.30am - 1pm 270 mins
Recovery & Gym Session
16+ years
2pm - 6pm 240 mins
Education
16+ years
Friday
8.30am - 1pm 270 mins
Elite & Advanced Training
16+ years
2pm - 6pm 240 mins
Elite & Advanced Training
16+ years
Saturday
2pm - 6pm 240 mins
Aditional Fixtures against Pro Clubs
16+ years
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Tots Sessions

Pro Direct Academy has become part of footballers lives from the moment they first enjoy kicking a football. We want the players of tomorrow to develop in a balanced but individual way and in a fun-filled environment.

Tots sessions are all about touching and kicking the ball, pure and simple. Our parent-friendly coaches are on hand at all times to ensure the safety of players, but to also inspire them to express themselves and bring a smile to their experience in their early years in football.

Prices are available on application

Coaching Clinic

Coaching Clinics are open to all players without invitation. They act as taster sessions for players and parents alike. Emphasis is placed on encouraging an interest in the game and developing core skills. Come along and Be Extraordinary!

Prices are available on application

Development Centre

Development Centres are designed for players of all abilities with the emphasis on players improving their core skills while enjoying training sessions from our inspiring and dynamic UEFA & FA Licensed coaches. We are proud of the welcoming, inclusive and fun atmosphere at our centres.

Prices are available on application

Elite and Advanced Players

Elite sessions are aimed at confident and established players that are looking to progress in the game. Attendance is usually by invitation only with players following a coaching pathway devised by our UEFA A Licensed Head of Coaching. In many cases players are prepared for trials with Pro Clubs and also play matches in local leagues.

Prices are available on application

Elite and Advanced Goalkeepers

Elite sessions specifically devised for confident and established Goalkeepers that are looking to progress in the game. Attendance is usually by invitation only with keepers following a coaching pathway devised by our Head of Goalkeeping. In many cases players are prepared for trials with Pro Clubs and also play matches in local leagues.

Prices are available on application

Elite and Advanced Traning

These sessions are devised for players looking for entry in to Professional Clubs, Coaching careers or Higher Education. Set at premium venues with elite level facilities such as 3G pitches, gyms and swimming pools, players receive UEFA level technical and tactical coaching with additional work on strength, conditioning and recovery. Teamwork and game management is integrated to prepare players to excel in matches with Professional Club Academy teams. Performance Analytics are also provided.

Prices are available on application

Player welfare

All Players

Are presented with the exclusive adidas Pro Direct Academy training pack on starting their membership. Representative teams should wear the supplied adidas match day kit.

Parents & Players

Should make our coaches aware of any medical conditions, before joining Pro Direct Academy, or starting any of our Programmes and training sessions.

Protection

Shin pads, cleats, jerseys, fitted shorts and socks all work together to ensure every player can enjoy the game without the risk of injury. Shin pads are compulsory.

Coaches

All of our UEFA & FA Licensed Coaches have valid First Aid training certificates and are DBS (Disclosure and Barring Service) checked and certified.

Footwear

Players training at the SoccerDome in Blackburn should wear 3G/Atsro Turf trainers. Players at all other venues should wear boots with studs.

Welfare

Any issues regarding the welfare of players, please report to your Pro Direct Academy Welfare Officer or ask your Coach.

Any questions?Contact us

Meet the coaches

Our staff are on the ball to answer any questions you may have about PDA London W12.

Tom Hart

Head Coach

tom.hart@prodirectacademy.com

Follow our Journey

Here's some of our latest stories, events and trials on Instagram.

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